method® is an award-winning brand pioneering the movement of naturally derived and sustainable cleaning products. Product innovation, scent, and colorful design sets method apart from other products in the green-cleaning segment. Foaming Body Wash was one of their latest magic potions that I worked on.
Challenge: To communicate how our target would benefit from this new product, we had two objectives. One was to excite the user by connecting her to a design forward lifestyle and the second was to demonstrate multiple ways to style a bathroom with the product. method®’s brand is invigorating, colorful, and fun. Armed with research from focus groups and user data, the team learned that there was an opportunity to exhibit a refreshing approach to the shower ritual by designing a fun, interactive quiz to determine users’ personalities. These personalties were all based on the four colorful scents: water flower, cucumber mint, sea mist and ruby orange.
How can we make soap an invigorating topic to engage users? Based on data from focus groups and analytics, efficacy and style play key roles in driving movement with our target. That said, we prioritized content in two areas: visuals intended to communicate an effective product and a vibrant lifestyle that inspires.
The ultimate goal was to convert users to customers. To maximize engagement we focused on four key areas: identify their scent-based personality, introduce the new product, and inspire users to style their powder room with the product.
Feel free to reach out, if you need a hand making your dreams come true!
