I'm Melina, a brand architect and creative director from San Francisco. I partner with emerging and established brands in beauty, hospitality, fashion, and tech, bringing strategy, identity, and digital product under one direction so the brand moves fluidly from first glance to checkout.
I’m a design romantic with the brain of a systems thinker. Early years spent taking electronics apart forged an obsession with how things work—and how they should feel. I've built design frameworks and brand systems for companies like Mozilla, Method, and Expedia, grounded in deep human research.
My focus is simple: interrogate design and strategy decisions that map to holistically serving the user. The natural outcomes spark emotion on-screen and in the room before requesting action.
