With a robust background that includes branding and identity design, UX design, and creative strategy, my sensibilities are steeped in process-driven, human-centered methodologies. I have a fervent passion for translating concepts into visual stories, applying design-thinking to processes that optimize team workflow, and identifying hidden gifts to propel business goals. My distinct approach involves investigating real-world human experiences, then applying those scenarios to product creation and brand development. My main goal is to help companies increase their value by strategizing their vision and creating meaningful brands, product experiences and visual stories that empower people everyday.