I’m Melina, a Brand Strategist, Creative Director and Digital Product Designer from San Francisco.

I bridge real-world scenarios with digital innovation—creating meaningful touchpoints in an increasingly disconnected world. Where others see digital noise, I cultivate authentic human connection through strategic storytelling and thoughtful design, delivering solutions that established brands like Mozilla, Sephora, Method, and Expedia have leveraged to resonate with their users.

My multidisciplinary expertise spans art direction, brand strategy, visual design, UX design, copywriting, and comprehensive marketing campaigns for mission-driven organizations navigating today's fractured attention economy. With a high aptitude for extracting unexpected value through design thinking, paired with a refined aesthetic sensibility—I produce work that cuts through digital confusion to foster genuine engagement and loyalty. My distinctive strength lies in transforming complex challenges into simplified, design-driven solutions that not only meet business objectives but rebuild the human connections needed in our current landscape.

WHAT I LOVE DOING

Strategy, Digital Lyricism, and Treasure Hunting

Business Goals
Opportunities
Pain Points

DECIPHER

Brand Identity
UX/UI Design
Space for Innovation

CREATE

Operational Procedures
Brand Assets
Creative Process

STANDARDIZE

My client roster includes some of the most innovative brands in the world, such as...

Expedia
Mozilla
Firefox
Sephora
Moxielash
Bare Escentules
American Giant
Betable

MY WORK

UX Design, Visual Design

method®:
Interactive Quiz

CASE STUDY

UX Design, Branding, Creative Strategy

Moxielash:
Creative Direction

CASE STUDY

UX Design, Visual Design

Mozilla Careers:
Microsite

CASE STUDY