Moxielash is a beauty brand that has disrupted the way women apply and wear false eyelashes. The beauty brand’s innovative magnetic-eyeliner technology allows its customer to apply false eyelashes in seconds, in contrast to conventional eyelash glue application—which takes much more time, skill and effort.

Challenge: redesign the brand and product experience, by updating the existing sales page, while demonstrating how the product "works in seconds". This was achieved by first getting an acute understanding of the stakeholder’s goals, gathering insights of the existing sales page’s engagement, and performing a series of deep analyses of the target market. In order to execute these asks, I needed to rebuild the team’s workflow methods. I applied design thinking to reconstruct a documented process for a team of photographers, copywriters,and marketing managers to iterate quickly and remain agile.