Igigi Fashion

Local San Francisco fashion brand IGIGI needed a facelift of its homepage. I used images from the photoshoot that I art directed, plus other edgy products from the brand to attract a more fashion forward customer that we were going after.  The intent was to keep the integrity of the brand, yet eliminate as much visual clutter as possible and showcase a vibrant lifestyle. Additionally, the user-experience needed to appeal to a very reluctant customer with a busy life seeking a swift, yet pleasurable shopping experience.

Role: Art Director/Senior Visual Designer

Brand: Igigi

Project: Product/Website Redesign

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