Local San Francisco fashion brand IGIGI needed a facelift of its homepage. I used images from the photoshoot that I art directed, plus other edgy products from the brand to attract a more fashion forward customer that we were going after. The intent was to keep the integrity of the brand, yet eliminate as much visual clutter as possible and showcase a vibrant lifestyle. Additionally, the user-experience needed to appeal to a very reluctant customer with a busy life seeking a swift, yet pleasurable shopping experience.
Role: Art Director/Senior Visual Designer
Project: Product/Website Redesign