Homepage and Main Pages
If I had two words to describe this project during my role as a Visual Designer at Fluid design agency, it would be massive and amazing. The family of brands under this huge children’s clothing brand—Gymboree, Crazy8, and Janie & Jack—are accompanied by an enormous portfolio of retail-clothing products. The goal of Crazy8’s redesign was to elevate the website’s look and feel to communicate a more premium product, while making it feel more digitally relavent by providing an exceptional user experience, brought forth by the amazing in-house UX team. My designs included a custom style guide, custom iconography, homepage, product detail page, category/sub-category pages and email redesign. It was an enormous undertaking and I felt an overwhelming sense joy to have accomplished something that felt larger than life. In the end, the entire team rocked massive project!